The goal was to design something that would facilitate the simplicity of a pair of socks yet that stood out and elevated them as a gift worth giving. To distinguish the design from competitors and develop something that showcased the comfort and the simple joy of the product was important. Developing a fun brand that appealed to men as the user and women who are often the purchaser was of paramount importance. Blending the style and packaging of beer cans mixed with the every day essential that is mens socks. What was left was an easy going yet unique gift to give at the holidays or any time of year.
The logo was influenced by both the classic styles of men's apparel as well as the more daring design approach in the beer industry. Melding graphics this helped to make a brand identity that was all its own and uniquely - House Draft Socks.
© Taylor Sayyah 2019
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